Jack Hadley COURSE CODE: 205P

Wednesday, April 18th – 2:00 pm to 5:00 pm
3 CREDIT HOURS COURSE CODE: 205P

FEE: ADA/LIFE MEMBER: $125 NEW DENTIST: $125
RDH/STAFF: $100 NON-ADA MEMBER: $200 RESIDENT/STUDENT: FREE
ATTEND TWO HALF-DAY COURSES ON WEDNESDAY AND SELECT ANY EVENING LECTURE FOR FREE
(EXCLUDES CPR). SEE REGISTRATION FOR DETAILS.

Afternoon Session:
“Help New Patients Find You Through Social Media”

This presentation is graciously co-sponsored by
MY SOCIAL PRACTICE

There are widely held misperceptions in dentistry about how social media marketing really works in helping practices grow. Come learn what effective social media is, and isn’t, for a dental practice. Digital marketing is no longer about turning strangers into new patients. It’s about turning existing patients and fans into advocates for your practice. Successful social media marketing always starts inside the practice, no online. Learn how to easily become effective, starting today.

Learn:
• From examples and case studies you will use immediately to grow your own practice.
• To evaluate your online footprint and set goals for better managing your reputation through social media.
• To start creating the kinds of posts that raise top-of-mind awareness for your practice.

This course is recommended for Dentists and the Dental Team.

Jack Hadley
Jack Hadley teaches Social Media Marketing to MBA students at Brigham Young University’s Marriott School of Management. He is also a partner at My Social Practice, an agency providing social media marketing ideas, content, strategy, and support to dental, orthodontic and dental specialty practices worldwide.

Jack is the former CEO at Lava7, an agency focused exclusively on social media marketing solutions for businesses. Jack is also an award-winning copywriter, epiphany catalyst, and former ad agency Creative Director with a rich background in all aspects of the creative process. As a corporate storyteller, Jack has helped scores of businesses cut through the clutter by distilling and clarifying their marketing messages. Jack is a very engaging speaker who is frequently asked to address business, education, civic, and dental groups about creativity, corporate messaging, and social media.

Categories: courses2018